Strawberryluna

Etsy’s new Treasury East rocks!

Click to see this Treasury.

Hey, are you like me and you love the Treasuries at Etsy.com, but are frustrated with the stampede of trying to snag one? Be frustrated no more. Etsy has launched a new Treasury system that they are now Beta-testing, called Treasury East.

Gotta say, it ROCKS.

What’s a Treasury? Great question. In Etsy’s own words: “The Treasury is an ever-changing, member-curated shopping gallery of handpicked items.” So, it’s sort of like a favorites list, or a collection put together by users based on themes, colors, craft type, a play on words, whatever the Treasury curator wishes. They’re often very lively and a great way to find new things and previously undiscovered shops on Etsy. And, there is always one treasury featured on the front page of Etsy, showing just a peek of the many hundreds of thousands

However, the last time that I tried to make a Treasury was probably in 2006, it was just too bothersome and hard to be at the very right place at the very right time with all of my selected ducks in a row. So, I didn’t even try for the past 4 years.

The way that the current / soon to be old Treasury system worked, there was a finite number of Treasuries and once one expired it was chaos with hundreds to thousands of Etsy users trying to get that next open spot at any given time.

Now, with Treasury East in Beta-testing, it’s wide open, and pretty awesome. So rad in fact, that I spent my Tuesday morning over coffee and making my very first Treasury featuring some of my favorite screenprinters, called “Inky Fingers: Screenprinted and Silk Screened Beauties” <— Click there to see ‘em all.

There are some new features, such as no longer being Flash-based (hey! I can see Treasuries on my iPhone now, thanks),  and best (!) lists in Treasury East are not limited to a finite number nor do they currently have expiration dates. This means that anyone, at any time can curate and create a Treasury. Hooraay!

So go play with a Treasury East jimmy-jawn today. For all of the new features, rules, and most importantly, add your own suggestions & experiences, read over this thread on Etsy all about the new Treasury East. And, to find out if your shop is currently featured in a Treasury East list, check out this nifty tool from Craftopolis that will show you, Etsy East Hunt. (Note, you will need to have an active Google Analyitcs account linked to your Etsy shop to pull the info. Currently there isn’t a tool to see if your shop is featured on Treasury East yet via Etsy itself.)

Have you played around with making a new Treasury using Treasury East yet? I’d love to read any comments and see what other Etsy users think too.

To see my Treasury of Inky Fingers: Screenprinted Beauties, click either HERE or any of the images above. And don’t forget to comment on Treasuries that you like :)

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Shops & prints featured above in my “Inky Fingers: Screenprinted and Silk Screened Beauties” Treasury:

1. beethings – limited edition screenprint: “frog dog hog log bog”

2. standard – limited edition screenprint: “Hello Darkness, My Old Friend”

3. strawberryluna – limited edition screenprint “Let Love Grow”

4. Little Friends Of Printmaking – limited edition screenprint: “I Am Number One”

5. girlscantell – industrial felt, set of four coasters: “turntable diagram”

6. youngmonster – screenprinted gig poster:  “Why?”

7. Miss Amy Jo – screenprinted art print: “Kitty Cat”

8. Who Made Who TOOTH – screenprinted art print: “New Wave To The Grave”

9. DWITT – limited edition screenprint: “Magic”

10. Jetsah – limitee edition screenprint: “Arrival”

11. Hero Design Studio – limited edition screenprint: “I Heart My Bike”

12. Anne Benjamin Mok Duk – limited edition screenprint: “Bird In Hand”

13. cricket press – limited edition screenprint set: “Scorcher and Stingray Bike Set”

14. doctor pizzoli – limited edition screenprint: “Awooooga Elephant”

15. darling clementine – screenprinted canvas bag: “Monsieur Cabaret”

16. Jen Skelley – limited edition screenprint: “Beemazed”

Stunning animation: Maurice Gee’s “Going West”, by Andersen M Studio

(click to watch the animation)

So, here is a really cool animation that I found through my friend Standard Design’s Twitter feed today (Tom Pappalardo) and I’m just unable to stop watching it.

It’s from an outfit called The New Zealand Book Council, a not-for-profit organization that serves to promote more reading, foster a love of  books and promote New Zealand authors. I think it’s just completely riveting, beautiful, eerie, and downright superb.

(click to view the animation)

Paper cutting, stop-motion, and plain old lighting are 10,000x more mysterious and lovely looking than computer-generated work. As a fan of very old Disney (just about only the old stuff) and more so Warner Bros. classic Looney Tunes work, I’ve said it a million times before and I’ll probably be saying it in my grave.

(click to view the animation)

This piece, “Going West” is based on a novel by New Zealand author Maurice Gee. Produced for The New Zealand Book Council by the Andersen M Studio in London (a multi-talented brother & sister duo), the aim is clear as the NZBC’s motto at the end of the animation suggestion, to bring books to life. This piece is a stunner in that attempt.

(click to view the animation)

The NZBC’s mission statement reads: “Bringing books and people together. Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.”

Having never heard of Maurice Gee, I can assure all that I will be seeking out his work based purely on the animation done here from his novel “Going West”, so it appears that their aims have worked a bit already. And, I’m now a HUGE fan of the Andersen M Studio, who’s range of work runs from animated pieces (as evidenced here) to commercial photography, music-making, and music packaging to book design. Perhaps I’ve found new heroes.

To learn more about the novel “Going West” click here.

To learn more about Maurice Gee, click here.

To learn more about Andersen M Studio, click here.

To learn more about The New Zealand Book Council & it’s projects, click here.

(click to view the animation)